Welcome to SabiAnalytics (the ” Site”), a website of Big Sabi, Inc, a Delaware corporation (“Big Sabi”, “SabiAnalytics”, ” we”, ” us” or ” our”).

SabiAnalytics offers a user behaviour and analytics tool to help businesses improve their services and products.

This Privacy Notice explains how we collect, use, disclose, and otherwise process Personal Information in connection with our Site and the related content, services, membership and other functionality offered on or through the Site, web and mobile applications, and our online services (collectively, the ” Services”).

Collection of Personal Data

We collect Personal Information about individuals when they visit our Site or create an online account. Sometimes we collect Personal Information automatically when an individual interacts with our Services and sometimes we collect the Personal Information directly from an individual. At times, we may collect Personal Information about an individual from other sources and third parties, even before our first direct interaction.

— The Site.
Personal Information Submitted by Site Visitors

We collect the following Personal Information submitted to us by visitors to our Site:

Contact Information

This includes your first name, last name, employer, title, account status, email address, mailing address, phone number and communication preferences.

Inquiry Information

This includes the information provided in custom messages sent through the forms or contact information provided on our Site.

Personal Information Collected Automatically

As is true of most digital platforms, we and our third-party providers may also collect Personal Information from an individual’s device, browsing actions and site usage patterns automatically when visiting or interacting with our Site, including:

Log File Data

This includes your internet protocol (IP) address, operating system, browser type, browser id, the URL entered and the referring page/campaign, date/time of visit, the time spent on our Site and any errors that may occur during the visit to our Site.

Analytics Data

This includes the electronic path taken to our Site, through our Site and when exiting our Site, as well as usage and activity on our Site, such as the links and objects viewed, clicked or otherwise interacted with (also known as ” Clickstream Data”).

Location Data

This includes the general geographic location based on the log data we or our third-party providers collect.

For information about our and our third-party partners’ use of cookies and related technologies to collect information automatically, and any choices individuals may have in relation to its collection, please refer to the Cookies and Online Ads section of this Privacy Notice below.

— Online Account Services.

We collect Personal Information from our users and prospective users in connection with the online user accounts and ongoing maintenance of the accounts, which includes:

Online Account Information

This includes your username and password, as well as associated security questions and answers.

Contact Information

This includes your first name, last name, title, employer, email address, mailing address, phone number and communication preferences, as well as any information provided when signing up for special offers from selected third parties.

Other Profile Information

This includes a photograph for the online account or other Personal Information shared through the account.

Sweepstakes Information

This includes any information submitted with an application or entry to a sweepstakes or contest sponsored by us or one of our partners.

Account Support Information

This includes the Personal Information provided when contacting us in connection with our Services.

Payment Information

This includes your payment status, billing address, billing phone number, credit/debit card name, number, expiration date and security code (CVV), check number, bank account number, transit routing number, payment dates, renewals and renewal period, billing history, card number history, and third-party payment confirmation. Please note we utilize a third-party provider to process payments on our behalf and do not accept payment directly through our Site.

— Personal Information From Third Parties.

We also obtain Personal Information from third parties which we often combine with Personal Information we collect either automatically or directly from an individual.

We may receive the same categories of Personal Information as described above from the following third parties:

Business Partners

Our business partners may collect Personal Information in connection with the Services provided and may share some or all of the information with us.

Social Media

When an individual interacts with our Services through various social media networks, such as when someone “Likes” us on Facebook or follows us or shares our content on Facebook, Twitter, LinkedIn, or other social networks, we may receive some information about individuals that they permit the social network to share with third parties. The data we receive is dependent upon an individual’s privacy settings with the social network. Individuals should always review and, if necessary, adjust their privacy settings on third-party websites and social media networks and services before sharing information and/or linking or connecting them to other services.

Service Providers

Our service providers that perform services solely on our behalf, such as payment processors and analytics providers. For example, we receive Personal Information from our service providers that conduct marketing or analytics activities.

Publicly Available Sources

We collect Personal Information about individuals that we do not otherwise have, such as contact information and interest-in-services information, from publicly available sources. We may combine this information with the information we collect from an individual directly. We use this information to contact individuals, to send advertising or promotional materials or to personalize our Services and to better understand the demographics of the individuals with whom we interact.

Other Third Parties

From time to time, we may receive information about individuals from third parties. For example, we may obtain information from our marketing partners or from third parties to enhance or supplement our existing information about an individual. We may also collect information about individuals that is publicly available. We may combine this information with the information we collect directly from individuals.

Purpose of Data Collection

We use Personal Information we collect to:

Fulfill or meet the reason for which the Personal Information was provided. For instance, if you contact us by email, we will use the Personal Information you provide to answer your question or resolve your problem;

Manage our organization and its day-to-day operations;

Communicate with individuals, including via email, text message, social media and/or telephone calls;

Request individuals to complete surveys about our service offerings;

Market our Services to individuals, including through email, direct mail, phone or text message;

Administer, improve and personalize our Services, including by recognizing an individual and remembering their information when they return to our Site;

Operate, maintain and provide the features and functionality of the Services;

Prepare for and facilitate our events;

Administer sweepstakes, contests, joint promotional activities or co-branded services;

Determine an individual’s eligibility for and/or proof of enrollment in our Services;

Create and maintain accounts for our members;

Process payment for accounts, deliveries, balances and related services;

Facilitate user benefits and Services, including user support through our command center services;

Identify and analyze how individuals use our Site and Services;

Conduct research and analytics on our user base and our Services;

Improve and customize our service offerings to address the needs and interests of our user base and other individuals we interact with;

Test, enhance, update and monitor the Services, or diagnose or fix technology problems;

Help maintain the safety, security and integrity of our property and Services, technology assets and business;

Evaluate, negotiate or conduct a merger, divesture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Big Sabi’s assets, whether as a going concern or as a part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by Big Sabi about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction;

Defend, protect or enforce our rights or applicable contracts and agreements;

Prevent, investigate or provide notice of fraud or unlawful or criminal activity; and

Comply with legal obligations.

Where an individual chooses to contact us, we may need additional information to fulfill the request or respond to inquiries. We may provide additional privacy disclosures where the scope of the inquiry/request and/or Personal Information we require fall outside the scope of this Privacy Notice. In that case, the additional privacy disclosures will govern how we may process the information provided at that time.

How Long We Retain Your Personal Information

We retain your personal information for as long as necessary to provide the services you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our policies.

Protection of Personal Identifying Information

SabiAnalytics has implemented reasonable physical, technical and administrative security measures to protect personal information from loss, misuse, alteration or destruction. Our service providers and agents are contractually bound to maintain the confidentiality of personal information and may not use the information for any unauthorized purpose. Observe.AI will ensure through formally executed contracts that the service providers are committed to “same level of data protection” as applicable data protection laws and regulations.

Our Disclosure of Personal Information

We may disclose Personal Information in the following ways:


We may share Personal Information with other companies owned or controlled by Big Sabi, and other companies owned by or under common ownership as Big Sabi, which also includes our subsidiaries (i.e., any organization we own or control) or our ultimate holding company (i.e., any organization that owns or controls us) and any subsidiaries it owns, particularly when we collaborate in providing the Services.

Business Partners

We may share client Personal Information with our business partners, such as our service partners, as well as third parties with whom we partner to provide contests, joint promotional activities or co-branded services, and such disclosure is necessary to fulfill requests or applications.

Service Providers

We share Personal Information with third parties who assist us in providing our customer services and facilitating our communications with individuals that submit inquiries. We engage third-party service providers that perform business or operational services for us or on our behalf, such as website hosting, infrastructure provisioning, IT services, analytics services, administrative services.

Other Businesses As Needed To Provide Services

We may share Personal Information with third parties that an individual engages with through our Services or as needed to fulfill a request or transaction including, for example, payment processing services.

Other Third Parties

We may disclose Personal Information to third parties who use this information to provide information or marketing messages about products or Services of interest, in accordance with their own privacy policies and terms. We also work with advertising, analytics and social media partners as described in the Cookies and Online Ads section below.

Business Transaction or Reorganization

We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets. We may disclose Personal Information to a third party during negotiation of, in connection with or as an asset in such a corporate business transaction. Personal Information may also be disclosed in the event of insolvency, bankruptcy or receivership.

Legal Obligations and Rights

We may disclose Personal Information to third parties, such as legal advisors and law enforcement:

in connection with the establishment, exercise, or defense of legal claims;

  • to comply with laws or to respond to lawful requests and legal process;
  • to protect our rights and property and the rights and property of others, including to enforce our agreements and policies;
  • to detect, suppress, or prevent fraud;
  • to protect the health and safety of us and others; or
  • as otherwise required by applicable law.

Otherwise With Consent or Direction

We may disclose Personal Information about an individual to certain other third parties or publicly with their consent or direction. For example, with an individual’s consent or direction we may post their testimonial on our Site or service-related publications.

Third-Party Partners

We use Google Analytics to recognize an individual and link the devices they use when they visit our websites or Services on their browser or mobile device, log in to their account on our Services, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the Services. Google Analytics allows us to better understand how our users interact with our Services and to tailor our advertisements and content to an individual. For information on how Google Analytics collects and processes data, as well as how individuals can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on past visits to the Service. Individuals may control their advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at, or by visiting NAI’s online resources at

Social Media

Our Services may include social media features, such as the Facebook Like button or other widgets. These social media companies may recognize an individual and collect information about their visit to our Services, and they may set a cookie or employ other data collection technologies. An individual’s interactions with those features are governed by the privacy policies of those companies.

We display targeted advertising to individuals through social media platforms, such as Facebook and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to an individual or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If an individual does not want to receive targeted ads on their social networks, they may be able to adjust their advertising preferences through their settings on those networks. An individual may learn more about advertising preferences by clicking on the links provided below. Please note that these links are provided for convenience only and we do not control the content or features that may be available on these third-party services.

To learn more about advertising preferences on Facebook, please visit:

Links to Third-Party Websites or Services

Our Site and Services may include links to third-party websites, plug-ins and applications. Except where we post, link to or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any Personal Information practices of third-party websites and online services or the practices of other third parties. To learn about the Personal Information practices of third parties, please visit their respective privacy notices.

Data Deletion Request

  1. User Rights to Data Deletion
    As a user, you have the right to request the deletion of your personal data that we hold at any time. This right is often referred to as the "Right to be Forgotten" under data protection regulations.

  2. How to Delete Your Account
    To delete your account, follow these steps:
    • Log into your account.
    • Click on "Account" on the menu.
    • On your Account page, find and click the "Delete Account" button.
    Please note that once you delete your account, all of your data, including your personal data and account information, will be permanently deleted from our system.

  3. Consequences of Account Deletion
    Please be aware that once you delete your account, we will not be able to restore your account or retrieve your data.

  4. Further Assistance
    If you have any difficulties with deleting your account, or if you have any questions about data deletion, please reach out to our customer support team at

We value your privacy and are committed to supporting your rights to manage and control your personal data in accordance with applicable data protection laws.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We use cookies to identify and track visitors, their usage of our website, and their website access preferences. For detailed information on how we use cookies, please refer to our Cookie Policy.


Our website and our services are not directed to children under the age of 13. SabiAnalytics does not knowingly collect personally identifiable data from persons under the age of 13. If you are a parent of a child under 13, and you believe that your child has provided us with information about him or herself, please contact us at

Business Transfers

If Big Sabi, or substantially all of its assets, were acquired, or in the unlikely event that Big Sabi goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Big Sabi may continue to use your personal information as set forth in this policy.

Privacy Policy Updates

We will update this Privacy Notice from time to time, and in our sole discretion. When we make changes to this Privacy Policy, we will change the “Last Updated” date at the beginning of this Privacy Policy. We encourage our users and website visitors to frequently check this page for any changes to its Privacy Policy. If we make material changes to this Privacy Policy, we will notify individuals by email to their registered email address, by prominent posting on this website or our online Services, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Questions, Concerns or Complaints

If you have questions or comments, feel free to email us or give us a call.

Big Sabi, Inc.

 1455 NW Leary Way, Suite 400

Seattle, WA 98107

United States


Phone: +1 (415) 707-0088

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